New Club reflects success of New Zealand growers
HUNTSVILLE, Ala. – Due to the dedication and skill of New Zealand broiler growers, Ross® performance continues to climb. To reward the hard work of Ross poultry producers, on July 1 Aviagen® New Zealand launched the Ross 450 Club. The new Ross Club joins others around the world that celebrate the star achievements of poultry producers.
The Club recognizes farmers who, through excellence in stockmanship, reach a European Performance Efficiency Factor (EPEF) of 450 or more. (EPEF is a performance benchmark that takes into account feed conversion, mortality and daily weight gain.)
“The EPEF scores we are seeing in New Zealand are some of the highest on the globe,” explained Aviagen New Zealand Operations Manager Abbey Mathew. “To highlight the exceptional efforts of our farmers and the performance of Ross birds in our region, we’re proud to introduce the Ross 450 Club. Our dedicated producers are a great example of the achievement possible when skilful management combined with team work enables the genetic potential of Ross birds to be expressed.”
All customers earning this top performance will be honored in yearly presentations, where Aviagen officials will present the farm managers and staff with a certificate, hat and shirt.